Home Comoros African Times-USA recharges and goes digital

African Times-USA recharges and goes digital

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One of the leading black news publications in the United States, The African Times-USA made a major operational change last April by launching a weekly digital publication – www.theafricantimes.com – on an integrated website portal that Intriguingly understands an e-commerce site. making up. Charles Anyiam, publisher and editor-in-chief of the publication and former student of Nigerian journalism said Nduka Nwosu in a conversation from his Los Angeles office that the change was driven primarily by new market trends, readership appetite and range. Extract:

“After 31 years of covering Africa and the black world and bringing news and information about Africa to our American readership, it has become imperative to create a niche for our brand in the rapidly evolving world of journalism. digital, ”Anyiam said. He continued, “It’s about exposing ourselves to a whole new generation of readers while strengthening our traditional base.” As part of the growth process, The African Times-USA is simultaneously expanding its periodical: Africa Quarterly – which will be published in print four times a year to cover certain topics that will need to be covered in depth, he also said.

On the weekly website portal: www.theafricantimes.com – The African Times-USA will focus on exclusive news analysis, reporting and commentary on pan-African issues encompassing 54 African countries, African Americans, the Caribbean , Afro-Latina, Afro-Portuguese, Afro-European and wherever people of African descent are domiciled.

“We have also launched an e-commerce section – AFRICA SHOPPING MART – to liven up the AFRICA, INC column. (the Business page) of the www.theafricantimes.com portal. Teaming up with Amazon and other retail chains such as the largest South African wine distributor in the United States, Southern Wines, to bring African and Caribbean food, drink and beauty products to your doorstep , as well as black books and literature to online shoppers in North America.

“Germane to this idea is the initiative to stimulate international interests in Pan-African products, to support local businesses in these countries and to provide services to the teeming population of people of African descent in North America and the Afrophiles.

“The content of the www.theafricantimes.com site also includes sections such as FYI where you have answers to questions on pan-African issues, links to various international news websites, WEEKLY NEWS BRIEFS and ARCHIVES where readers can view earlier copies of the print. edition of The African Times-USA.

To strengthen its presence in the digital space, www.theafricantimes.com has footprints on Facebook (@theafricantimesusa), Instagram (theafricantimesusa) and Twitter (@africantimesusa). According to the publisher, plans are underway to take advantage of the Internet to enter the realm of broadcast and television journalism.

“We are currently working with our technical and production team on a plan to activate on various platforms to promote the Pan African history, way of life and people to the rest of the world. The African Times-USA will therefore join the growing army of communicators who are now telling the story of our people because if we don’t, others will tell our story, most of the time in the way that we always have. injustice whether it is about us in Africa, the Caribbean in the Americas or in Europe.

The African Times-USA editorial team is made up of seasoned journalists and communicators from around the world. In one of the many groundbreaking articles recently published on this portal, there is a follow-up story to an investigative masterpiece by Ben Edokpayi, a product of the Dele Giwa school of thought of journalism published there. is 30 years old in the late news magazine Newswatch. Currently contributing editor-in-chief of The African Times-USA, and original member of the publication, Ben’s follow-up article was the result of a trivial email from an Italian parliamentarian referring to the story of the scandalous spill toxic waste in Africa involving a number of multinationals that was to attract the attention of major US publications.

Like the iconic Dele Giwa, a Nigerian newspaper ace killed by a parcel bomb, Anyiam is also a motivator that keeps on charging – he continually pushes his editorial team and technical staff to strive to make The African Times-USA one of the best storytellers and communicators in the business in the tradition of its print version and more importantly as a bridge between the investor and his favorite destination in the black territories.

The magazine’s global reach has been around since its inception and only recharges itself to capture more audiences encompassing the black community. Any questions regarding them would be addressed in the portal through investigative articles, Anyiam said.

“We launched www.theafricantimes.com last April as a new flagship product of The African Times Publications, Inc. after taking the bi-monthly news journal to rest,” he said.

“For example, in the first edition, www.theafricantimes contained an in-depth history of turbulent racial politics in Brazil in which we outlined how white politicians ran for election as black in predominantly black communities like Sao Paulo. ! And in the AFRICA THOUGHT column, which is an interactive section where each week, “we present topical issues that require your thoughts, contributions, comments and reactions. We encourage readers to share their comments on the angles of thought we carry in this column.

All in all, The African Times-USA’s new flagship www.theafricantimes.com is an enigmatic addition to the burgeoning media that serves the world with African news and information. Anyiam thinks that what differentiates www.theafricantimes.com and the rest is its unmistakable Pan-African content and reach.

“In the midst of it all, we are serving the Pan African community as a politician because we agree with the late Jamaican reggae star Peter Tosh, who in one of his songs, which almost became a black anthem, said proudly and unequivocally: “It doesn’t matter where you come from, as long as you are black (or female) you are African.”

The African Mart takes you to African products for the home, with a wine section where shoppers can shop from the comfort of their own homes, especially those in the Diaspora. Egusi, stockfish with Ethiopian. Kenyan. Ghanaian. African products for cooking will be served to readers. Amazon is not yet in Nigeria but will robustly display books for the diaspora community. Kenya, Ghana, Uganda, Ethiopia, Brazil and the Caribbean countries will have their exciting sections and covers.

As Anyiam put it, “We are not the average news portal. Rather, we’re a journalist with commentary while bringing to the attention of readers everything you need to know about the oil and gas industry. Anyiam added: “With Direct Capital Investments (DCIs) increasingly making their way across different sectors on the African continent, the stock market / stock market has been simply dynamic. Large financial institutions around the world have their footprints in these markets. In the AFRICA INC. Section, our editors will provide weekly market indexes / rankings for the benefit of our readers.

Why does it avoid the magazine format of a large cover and other covers in its orbit? Anyiam said it’s a matter of style and choice, pointing out that each story on the homepage is unique, noting that using an exclusive cover story subdues other stories.

The young professional then in the 1980s, made a daring presence in Los Angeles to practice his art, has long since become an emissary or representative in a number of countries bordering the territory called the Indian Islands.

How does this translate into real life? “Part of the collateral benefits of working in a medium like ours is the demand for your expertise in connecting the United States and various African countries at different levels – economic, political, social and humanitarian.

“For now, I represent a few Indian island nations such as Seychelles, Mauritius, Madagascar and the Comoros Islands, California at different levels – tourism, direct capital investment and entertainment.”


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